An interview with Martin Richardson, Professor of modern holography, unveils a broad perspective for holographic telepresence in services, communications and arts as well.
André Martinuzzi, head of the Institute for Managing Sustainability of Vienna University of Economics and Business (WU Vienna) with whom Quintetto is collaborating on the front of holographic services, recently interviewed Professor Martin Richardson from De Montfort University at Leicester (UK). Professor Richardson is an expert on holography and its various fields of application being these commercial, functional or even artistic.
During the video interview (which can be found here), Professor Richardson points out a few key elements that are paramount for the understanding of the great potential that holography used for performing functions and not only for entertainment, can have in our daily life.
On efficiency of relationship and person-to-person interaction:
“The standard two-dimensional format of flat screens is tiring for the eyes. Holographic telepresence overcomes this problem, as it offers a more curved reality, which provides incredible collaboration possibilities to its users and creates a much higher attention span.”
On customisation of individual experience:
“There is something about the pureness of a three-dimensional holographic telepresence, which takes on a different meaning for its user.”
On advancements in the technology:
“Apart from the increasing application of holograms in our daily life, there are ways emerging that use holographic optical elements, which overlap the world of holography with the real world. The actual big push in science is using holograms within Augmented Reality.”
The interview covers a very wide spectrum of aspects of holography, some unexpected and, in any case confirming that the impact of the technology on operations whatever the field of application, is exponential from the User Experience side to the actual achievement of greater efficiency and performance with respect to other technlogies.
