Purparlé is born: from the story telling to the “shop telling”
Purparlé is the new live streaming shopping platform that sets the new standard for conducting and managing “live” marketing and sales.
Based on the Qcast technology, the True Real-Time private system for business communication developed by Quintetto for the media and broadcasting world, Purparlé is an integrated version of the platform dedicated to remote sales and multichannel marketing allowing to move from traditional storytelling to the new experience of “shop telling”: an advanced and innovative solution that responds to some of the main challenges of multichannel marketing.
The platform allows to enjoy the video content of a presentation and/or narration of a product or a service within a tailored script, integrating the icons of the items shown in real time in overlay; this allows to interact with the vendor’s e-commerce site to close the purchase without interrupting the video content whilst being able to interact via chat with the anchor live.
Purparlé makes it possible to produce dedicated formats made in the studio, at home, through an ‘external’ video directly at the producer’s/seller’s premises or by recording video clips for individual products as a presentation or review.
The innovation of the platform lies in the concept of capitalising on the value of several factors: the experience of traditional television production, solving the digital limitations imposed by the big players, building a dedicated product experience in respect of its uniqueness and peculiarity, with no time limit.
Purparlé is not only a product but an ongoing project that will be progressively equipped with new features and functions, some of them already in development, to allow it to maintain a significant competitive edge. Stay tuned!
For any information, please write to: ivano.canteri@quintetto.it
